Hopebridge Autism Therapy Centers

Where Nurture Became Our Nature

I led the visual rebrand for Hopebridge, to showcase their innovative, 360-degree approach to autism care for caregivers and providers. As a nurturing caregiver archetype, I crafted a visual system to communicate their brand voice that felt enthusiastic, empowering, educational, inspiring, and collaborative.

Our visual brand concept focused on three main themes:

1. Playful – to infuse inspiration and joy into a challenging space for families, caregivers, and employees.

2. Organically Organized – balancing a playful, engaging atmosphere with a structured, sensitive approach.

3. Spirited – embodying purpose and passion to inspire a collective commitment to care.

Throughout our partnership, we developed a range of touchpoints, from digital ad campaigns and marketing collateral to brand videos, experiential activations, and continuing education programs, all reinforcing Hopebridge's dedication to holistic autism care.